Exploring Artificial Intelligence In Digital Marketing
Keywords:
Marketing, Digitalization, Artificial Intelligence, Customer efficiency and electronic servicesAbstract
The intriguing and trendy connection between digital marketing and artificial intelligence (AI) is the primary issue of this essay. In theory, the involvement of AI in the app development is in its infancy. As an authentic subfield of marketing, digital marketing has increased consumer connection with brands via digital channels while also benefiting businesses. Digital marketing has seen fast transformations due to the emergence of new competitive arenas brought about by technological advancements. Marketers are implementing digital technology throughout the world, and this is helping yield efficiency to their company and the quality of service they offer to their customers. The role of artificial intelligence (AI) in marketing is very crucial through smarter search engines, more personalized advertisements, more content delivery, bots, continuous learning, data breach and fraud prevention, image and voice recognition, sales forecasts, literature comprehension, customer service bots, customer segment development, etc. By better understanding their consumers' wants, companies may increase sales and revenues with the help of artificial intelligence.
