Analyzing Consumer Preferences in E-commerce: A Factor Analysis Approach

Abstract

Consumer preferences concern to the subjective choices and selections prefabricated with the aid of grouping when selecting products or services. These preferences are Driven by way of various factors comprehensive of own preferences, ethnic influences, and marketing strategies. In e-commerce, module consumer preferences is constitutive to businesses since it benefits them forge their offerings to fulfill the wants and needs in their aim activity. By intellect consumer preferences, businesses can also meliorate their marketing strategies, improve guest felicity and lift income.