UNDERSTANDING CONSUMER PERSPECTIVES AND INTENTIONS REGARDING ONLINE FOOD DELIVERY PLATFORMS IN NORTHERN INDIA
Keywords:
usage patterns, payment preferences, trust, time-saving, technical challenges, market expansion.Abstract
This study explores consumer perception and behavior towards online food delivery apps in Tier-2 cities of
Northern India, based on data collected in 2023-2024 from 100 respondents [1]. Primary data was gathered
through questionnaires and personal interviews, while secondary data was derived from existing literature. The
analysis, employing descriptive statistics, percentage analysis, and the Garrett ranking technique, reveals that
Zomato is the most preferred app, favored by 57% of consumers. Key factors influencing consumer behavior
include external influences, perceived ease of use, and trust. The study identifies time-saving and faster delivery
as the primary motivations for using online food delivery services. However, technical issues, limited delivery
reach, and lack of internet connectivity were highlighted as significant barriers. Payment preferences showed that
most respondents favored cash on delivery, although many felt secure using online payment methods. Despite
these challenges, the online food delivery market in Northern India is growing rapidly [2]. The study suggests
that improvements in technical infrastructure, expansion of delivery areas, and addressing user concerns can
further enhance the consumer experience. Additionally, educating users about digital payments and promoting
faster, more reliable services can drive market expansion and increase user adoption in the region.
