A Study On Association With Prospective Cosumer - E -Commercr Platforms At Amazon - Hyderabad

Abstract

E-commerce has revolutionized consumer behavior, with platforms like Amazon playing a dominant role in shaping online shopping experiences. This study explores the association between prospective consumers and e-commerce platforms, focusing on Amazon’s strategies to attract, engage, and retain customers. It examines key factors such as user experience, trust, personalization, and marketing efforts that influence consumer behavior and purchase decisions. Through a combination of qualitative and quantitative analysis, this research aims to provide insights into how Amazon fosters long-term consumer relationships and enhances customer satisfaction. The findings highlight the significance of customer engagement strategies, data-driven personalization, and competitive pricing in maintaining consumer loyalty. This study contributes to understanding the evolving dynamics of consumer-brand association in the digital marketplace and offers recommendations for optimizing e-commerce strategies.