A Study On The Perception Of Indian Investors Towards Financial Instruments At B.N. Rathi Securities Ltd.

Abstract

Financial instrumentss are most suitable investment for a common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a reasonably low cost. The diversification of schemes provides a variety of options to suit the individual objectives according to their age, financial position, risk tolerance and return expectations. Investment in financial instrumentss is affected by the perception of the investors. The study focuses on identify the investor’s perception towards financial instrumentss and to analyze the factors influencing investors’ perception towards financial instruments, the survey was conducted in B.N.RATHI and data was collected by applying convenience method of sampling. Statistical tools like “Chi-square” and “Anova” were applied to analyze the data. The result of Anova test is to reveal an association among the age group and monthly income, the chi-square test revealed an association among the problem faced by the investor in financial instruments and good option to invest in financial instruments.