An Analytical Study Of E-Commerce Marketing Trends On Zepto-Hyderabad

Abstract

This analytical study examines the evolving e-commerce marketing trends of Zepto, a prominent player in India's quick commerce sector, with a specific focus on its operations in Hyderabad. Zepto has emerged as a significant competitor in the rapid delivery market, offering 10-minute deliveries from neighborhood warehouses. Its marketing strategies have been instrumental in capturing a substantial market share, with Zepto holding a 29% share in India's quick commerce market, second only to Blinkit's 40% The study delves into Zepto's digital marketing initiatives, customer engagement tactics, and promotional strategies that have contributed to its growth in Hyderabad's competitive e-commerce landscape. Additionally, the research explores the implications of Zepto's pricing strategies, including deep discounting practices, which have attracted scrutiny from regulatory bodies and competitors alike Through a comprehensive analysis of market data, consumer behavior, and industry reports, this study aims to provide insights into the effectiveness of Zepto's marketing approaches and their impact on the broader e-commerce ecosystem in Hyderabad. The findings offer valuable perspectives for marketers, business strategists, and policymakers interested in the dynamics of the quick commerce sector in India.