Brand Awareness And Loyalty In Social Media And Digital Marketing By Digital Brandlance Pvt Ltd. Hyderabad

Abstract

Businesses are well known for experimenting several marketing strategies to enhance their brand awareness among their customers, to promote their products and services, to generate sales and leads, to attract new customers, and to retain the regular customers, etc. In recent years, social media has emerged as an interesting opportunity for businesses to use it as an advertising platform for their business promotions, developing a brand awareness, educating masses about their products and their features. Social media networks like Facebook, Instagram, LinkedIn and Twitter have become strategic components of marketing. Social media platforms have proved a boon especially for startups and small business firms having restricted budgets for marketing. Despite easy accessibility of social media platforms, startups fail to maximize their potential in favor of their businesses. The study shows that social media networks can provide a long-term growth to startups, small and medium business firms.