A Study On Impact Of Cash Management Of Firm Profitability” At Wipro Pvt Ltd Hyderabad

Abstract

This study explores the impact of cash management on the profitability of firms, with a specific focus on Wipro Pvt Ltd in Hyderabad. Cash management plays a pivotal role in the financial health of a firm, influencing its operational efficiency, liquidity, and ability to invest in growth opportunities. By examining Wipro’s financial practices, this research seeks to understand the relationship between efficient cash flow management and the company’s overall profitability. The study analyzes various cash management techniques employed by Wipro, such as cash forecasting, liquidity management, and working capital optimization. Using financial data and key performance indicators (KPIs), the research evaluates how effective cash management contributes to enhancing profitability while minimizing risks associated with cash shortages or surplus. The findings indicate that firms with robust cash management systems tend to have improved financial performance, better operational flexibility, and greater capacity for strategic investments. This study provides valuable insights into the importance of cash management for corporate profitability, offering recommendations for companies to optimize their cash handling practices for better financial outcomes