A Study On Brand Engagement Of Ajio - Social Media Marketing In Hyderabad

Abstract

Social media marketing has become a crucial tool for brands to engage with consumers, build brand loyalty, and drive sales. This study examines the impact of AJIO’s social media marketing strategies on customer engagement in Hyderabad. The research explores various social media platforms used by AJIO, key engagement tactics, customer interactions, and the effectiveness of campaigns in influencing consumer behavior. Using a mix of qualitative and quantitative methods, including surveys and content analysis, the study identifies factors contributing to audience engagement and brand perception. Findings indicate that interactive content, influencer collaborations, and personalized promotions play a significant role in enhancing customer engagement. The study provides insights into optimizing social media strategies for e-commerce brands to improve brand recall and customer loyalty in a competitive digital landscape.