Analysis Of Market Strategies Of Automobile Company-Maruti Suzuki At Hyderabad

Abstract

Real marketing does not involve the art of selling what manufactures make. Organization gains market leadership by understand consumer need and find solutions that delight consumers. Marketing is a philosophy that guides the entire organization towards sensing, serving and satisfying consumer needs. Marketing can be called as a game plan for achieving its goals. Strategy choice will depend on whether the firm or the marketer plays the following role. Market leader A challenger A follower A niche The identification of objectives, both in quantitative and qualitative terms, is an essential backdrop to strategy formulation. Goals have a quality and time frame attached to them. These are typically spelt out in term of financial return, market share, market presence, etc., Thus, the concept market oriented strategic planning arises the products the link between the products the manufacture is dealing and the market.