Artificial Intelligence in Customer Value Management: Predictive Analytics, Personalization, and Strategic Implications for Sustainable Business Growth. International Journal of Engineering and Science Research, [S. l.], v. 15, n. 2, p. 798–804, 2025. Disponível em: https://www.ijesr.org/index.php/ijesr/article/view/1388. Acesso em: 24 dec. 2025.