Impact Of Social Media On Promoting Company Products And Services At Digital Brandlance Pvt Ltd” In Hyderabad

Abstract

Social Media have given plenty of opportunities to consumers in adapting different aspects in life. Facebook, Twitter and Instagram have played significant roles in expanding consumers' online purchases Social media has revolutionized the way companies promote their products and services, providing a cost-effective and far-reaching marketing platform. explores the impact of social media on brand visibility, customer engagement, and sales growth. It highlights how businesses leverage platforms such as Facebook, Instagram, Twitter, and LinkedIn to interact with consumers, create targeted advertising campaigns, and analyze market trends. Additionally, it examines the role of influencers and user-generated content in shaping consumer preferences. While social media presents opportunities for businesses, challenges such as negative feedback and algorithm changes must be managed strategically. Overall, the study underscores the significance of social media as a powerful tool for modern marketing.