A Study On Brand Visibility And Customer Engagement At Amazon Pvt Ltd

Abstract

This study examines the relationship between brand visibility and customer engagement on Amazon, a leading e-commerce platform. It aims to explore how various strategies implemented by Amazon influence the visibility of brands and how these strategies, in turn, drive customer engagement. The research identifies key factors such as product listings, advertisements, personalized recommendations, and customer reviews that contribute to enhancing brand visibility on the platform. Furthermore, it investigates how these factors influence customer behavior, including purchasing decisions, interactions with brands, and overall loyalty. Through both qualitative and quantitative analysis, this study assesses the effectiveness of Amazon's platform features in boosting brand awareness and fostering deeper customer engagement. The findings provide valuable insights for brands looking to optimize their presence on Amazon and improve their marketing strategies in a competitive e-commerce environment. The study also contributes to the broader understanding of digital marketing and consumer behavior in the context of online marketplaces