A Study On Perception And Attitude On Digital Payment Among Urban Customers At Phonepe Pvt Ltd
Abstract
The study aims to analyze the perception and attitude of urban customers toward digital payments, with a specific focus on PhonePe Pvt Ltd. It explores key factors influencing the adoption, satisfaction, and challenges faced by users in using digital payment services. A quantitative research approach was employed, gathering data through structured surveys from urban customers using PhonePe. The study utilizes statistical tools to assess trends, user behavior, and key determinants of digital payment adoption. The study reveals that convenience, transaction speed, security, cashback offers, and ease of use are significant factors influencing user adoption. While most urban customers prefer digital payments over cash transactions, concerns related to cybersecurity risks, transaction failures, and customer support persist. Additionally, demographic factors such as age, income, and education level play a crucial role in shaping user behavior
