Analytical Study Of Online Trading Services At Anand Rathi Share And Stock Brokers Ltd

Abstract

The present study aims to analyze the efficiency, reliability, and user satisfaction of online trading services offered by Anand Rathi Share and Stock Brokers Ltd., one of India's leading financial services firms. With the growing shift towards digital financial platforms, this research evaluates how the company's online trading portal meets the expectations of investors in terms of accessibility, technological advancement, customer support, transaction speed, and overall user experience. The study is based on both primary and secondary data collected through surveys, customer feedback, and financial reports. It highlights key aspects such as platform usability, mobile application performance, the range of services offered, pricing structure, and security features. The analysis further identifies the strengths and limitations of the platform, compares it with other leading brokers, and provides recommendations for service enhancement. The findings suggest that while Anand Rathi has made significant progress in digital transformation, there remains scope for improvement in areas like user interface design and real-time support. This analytical study aims to contribute to the understanding of online trading trends and supports Anand Rathi’s endeavor to offer a more competitive and client-friendly trading experience.