A Study On Building Brand Awareness Via Innovative & Creative Use Of Social Media Marketing - Emblix Pvt Ltd”, Hyderabad

Abstract

In today's digital age, social media marketing has become a crucial tool for businesses to enhance brand awareness and establish a strong market presence. This study explores how innovative and creative strategies in social media marketing contribute to building brand awareness, with a specific focus on Emblix Pvt Ltd, Hyderabad. The research examines the role of engaging content, influencer collaborations, interactive campaigns, and data-driven strategies in increasing audience reach and brand recall. Additionally, it evaluates the impact of various social media platforms, such as Instagram, Facebook, LinkedIn, and Twitter, in shaping consumer perceptions and driving customer engagement. By analyzing Emblix Pvt Ltd’s social media initiatives, the study identifies best practices and key success factors that can be leveraged by businesses aiming to strengthen their digital presence. The findings highlight the importance of creativity, consistency, and audience-centric strategies in social media marketing