Online Trading And Demating At Arihant Capital Markets Limited

Abstract

This study examines the factors influencing individual investment decisions at the Stock Exchange. Investment behavior often relies on decision tools, and various market and informational factors can significantly impact these decisions. The primary objective of this research was to understand investor perceptions of the factors affecting the stock market and their preferences across different sectors. A descriptive research design was employed, with respondents selected using a convenience sampling method. Data were gathered through structured questionnaires via personal surveys, and analyzed using statistical techniques such as Analysis of Variance (ANOVA) and Chi-square. The findings highlight eight key factors influencing investment decisions: past stock performance, company stability, goodwill, industry reputation, dividends paid, expected corporate earnings, and anticipated dividends. Conversely, six factors were found to have less influence: other investors’ actions, reliance on past stock trends, market information, post-gain risk-seeking behavior, preference for ‘hot’ stocks, and future stock price predictions based on recent trends. Additionally, socio-economic characteristics such as age, gender, marital status, educational qualifications, and financial situation were found to significantly impact investment choices.