A Project Report On Various Investment Avenues At Aditya Birla Limited

Abstract

This study aims to find out the investment preferences of investors in Hyderabad. The variety of Investment opportunities present for an individual in India are in plenty such as Investment in Stock market, Depositing in Bonds and Debentures, Investing in Real Estate, Depositing in Postal Savings Scheme, Investing in Mutual Funds Scheme, Depositing in Banks and other Financial Institutions and Investing in Valuable metals. The major reasons for investments are good return and fixed income, capital gain and current income, future security of the investments and liquidity and capital appreciation. The investors invest in their preferences depending on their Risk level. The Investors aim to reduce their risks by Investing and Selecting the Right Portfolio. The sample size for study comprised of 100 respondents. The sampling technique used was convenient sampling. The research is Descriptive in nature. The statistical tools used for analysis include Percentage analysis, ANOVA analysis, Weighted Average analysis, Correlation and Regression analysis. From the study the satisfaction levels of investors, their preferences their objectives for investment have been identified and analyzed. The study also suggests that in order or the investors to have a sustainable growth in investment a diversified portfolio is essential. The study also suggests more governance of investments by government through various policies.